Pharma marketing analytics platform
The analytics platform regulated pharma commercial teams run on: NPI validation, PLD compliance reporting and multi-client analytics on Snowflake and Apache Airflow.
- Pharmaceutical clients live
- 15+
- NPI validation accuracy
- 95%+
- Lower operational overhead
- 70%
- Faster onboarding per new client
- 80%
In short
What is a pharma marketing analytics platform?
See our pharma marketing analytics case study and the cited State of AI in Pharma Marketing 2026 statistics. Last updated August 2026.
Services
What we build for pharma marketing
Four service areas designed for the data complexity of pharmaceutical marketing at client scale.
Multi-client data platform
A metadata-driven Snowflake warehouse architecture that isolates clients, scales with demand, and onboards new pharmaceutical clients in days.
- Metadata-driven Snowflake data warehouse design
- Multi-source integration: PostgreSQL, Salesforce, flat files
- Client data isolation with full RBAC and audit logging
- Scalable onboarding framework for new pharma clients
Physician matching and NPI validation
Automated NPI lookup and provider matching that achieves 95%+ accuracy across client datasets, with full PLD reporting output.
- Automated NPI Registry lookup and validation
- Provider matching engine with 95%+ accuracy
- PLD (Physician-Level Data) reporting automation
- Cross-client deduplication and identity resolution
Airflow orchestration and pipeline automation
DAG-based scheduling and pipeline automation that keeps data fresh, validated, and ready for client-facing analytics.
- Apache Airflow DAG design for multi-client pipelines
- Automated daily/weekly data refresh scheduling
- Pipeline monitoring, alerting, and SLA tracking
- End-to-end workflow automation from ingestion to delivery
Analytics and reporting delivery
Client-facing analytics dashboards and automated PLD compliance reporting that meet pharmaceutical industry audit requirements.
- Client-facing analytics dashboards per pharmaceutical customer
- Campaign performance and HCP engagement reporting
- PLD compliance reporting with full audit trail
- Trend analysis, benchmarking, and cohort reporting
Featured delivery
A multi-client platform serving 15+ pharma clients
Pharmaceutical marketing
Pharma marketing analytics platform
A multi-client pharmaceutical marketing analytics platform serving 15+ pharma clients: 100% automation of data refresh and physician matching, 95%+ NPI accuracy, 70% lower operational costs and 80% faster client onboarding.
Read the pharma analytics case study- Pharma clients served
- 15+
- NPI accuracy
- 95%+
- Lower operational costs
- 70%
- Faster client onboarding
- 80%
Use cases
Common use cases
Fragmented multi-client reporting
Multiple pharmaceutical clients, each with different data sources and reporting requirements, unified on one platform.
NPI and PLD compliance challenges
Manual NPI matching causing errors, delays, and audit failures. Automated to 95%+ accuracy with full PLD output.
Operational scalability constraints
Manual onboarding taking weeks per new client, reduced to days with configuration-driven architecture.
Data quality at client scale
Inconsistent data from disparate sources causing downstream reporting errors, resolved at the ingestion layer.
Technology
Technology stack
Snowflake and Airflow at the core, with full flexibility across integrations.
- Snowflake
- PostgreSQL
- Amazon Redshift
- Apache Airflow
- dbt
- AWS Glue
- Salesforce
- REST APIs
- NPI Lookup API
- Python
- Power BI
- Tableau
Why Agility
Why pharma marketing teams choose Agility
NPI and PLD expertise
We understand physician-level data requirements and compliance obligations, built in from day one.
Configuration-driven scale
Add new clients without engineering sprints. Configuration parameters, not code changes.
Multi-source integration
PostgreSQL, Salesforce, flat files, REST APIs. We integrate whatever your clients are using.
Compliance-first design
RBAC, audit logging, data isolation, and PLD reporting built to withstand pharmaceutical industry audits.
FAQ
Pharma marketing analytics: common questions
PLD reporting, Salesforce, client data isolation, onboarding and ongoing support.
What is PLD reporting?
PLD (Physician-Level Data) reporting tracks marketing activity and spend at the individual NPI level. It is required for pharmaceutical companies to demonstrate that HCP engagement is compliant with industry codes and internal policies. Our automation ensures consistent, auditable PLD output for every client without manual intervention.
Can you integrate with Salesforce CRM?
Yes. Salesforce integration is a standard component of our pharmaceutical analytics platform. We build automated data sync pipelines that pull CRM activity data, match it to NPI records, and incorporate it into PLD reporting and analytics.
How is data isolated between pharmaceutical clients?
We use metadata-driven Snowflake architecture with full client segregation enforced at the data layer. Each client's data is partitioned and access-controlled via RBAC and Azure AD groups. Audit logging captures all access events.
How long does it take to onboard a new pharmaceutical client?
Days, not weeks. Our configuration-driven framework means onboarding a new client requires setting configuration parameters and establishing source data connections, not a bespoke engineering engagement for each new account.
Do you support ongoing platform management?
Yes. We offer managed service agreements covering pipeline monitoring, new client onboarding, model updates, and platform expansion as your client base and reporting requirements evolve.
What makes a pharma marketing analytics platform different from generic BI?
A pharma marketing analytics platform is built around NPI-based provider validation, PLD (physician-level data) compliance reporting, and strict per-client data isolation, none of which come out of the box with generic BI tools. Our platform validates providers against the NPI registry at 95%+ accuracy, automates PLD output for audit, and partitions each client at the Snowflake data layer. See the numbers in our pharma marketing analytics case study.
Ready to automate your pharma analytics?
Tell us about your client reporting and NPI challenges. We'll scope a plan in 48 hours.